Link Exchanging is the process of exchanging text links or banner links between websites
Link exchanges have been used by webmasters for years as a means of direct marketing . Websites that have completed many link exchanges will usually experience increased traffic through direct clicks and search engine results The use of link exchanges by webmasters will continue to be an important and useful means of marketing websites and improving search engine placement.
One of the main aspects of Search engine optimization is link popularity, which is determined by the number of links from other sites that point to a site; more quality links are a better situation.
